Türkiye’s first domestic electric vehicle brand, Togg, is preparing to make its official debut in the European market at the IAA Mobility 2025, one of the world’s most prominent mobility exhibitions. Scheduled to take place in Munich, Germany, this strategic move signals Togg’s intention to expand beyond its home market and establish a strong presence in Europe’s competitive EV landscape.
Strategic step toward European expansion
Togg’s participation in the IAA Mobility Fair, to be held between September 9–14, 2025, marks a turning point in the company’s international roadmap. The brand will be showcased among global industry leaders such as BMW, Volkswagen, Mercedes-Benz, and Tesla, positioning itself as a serious contender in the new era of smart and sustainable mobility.
Togg will exhibit its T10X electric SUV—currently on the roads in Türkiye—as well as the concept version of its forthcoming sedan model, the T10S, drawing attention to its design language, connected technology, and mobility ecosystem.
Why IAA Mobility matters
Held biennially in Munich, IAA Mobility is considered Europe’s largest platform for showcasing innovations in electric vehicles, autonomous driving, and sustainable transportation. Togg’s presence at the event provides an opportunity to:
- Introduce its technology and design philosophy to a global audience,
- Initiate partnerships with suppliers, distributors, and technology firms,
- Gauge consumer interest and expectations in the European market.
By choosing IAA Mobility for its European launch, Togg aligns itself with a forward-looking, technology-driven vision of transportation—underscoring its ambition to become more than just a carmaker.
CEO Gürcan Karakaş: “We are ready for Europe”
Togg CEO M. Gürcan Karakaş stated in previous interviews that the brand is not merely exporting vehicles but aiming to deliver a comprehensive mobility experience. Togg’s vehicles are designed around a user-centric digital platform, enabling services like smart charging, over-the-air (OTA) updates, and an integrated ecosystem including Trumore—its digital mobility application.
Speaking on the company’s international expansion plans, Karakaş emphasized:
“Europe is a key market for us. We’re not just bringing a car, we’re bringing a vision—one that blends sustainability, technology, and user experience.”
Key strengths Togg brings to Europe
Smart Technology: Togg’s electric vehicles are designed with native connectivity, AI-powered driving assistance, and OTA software architecture.
Design & Engineering: Vehicles are developed in collaboration with Pininfarina and manufactured at the Gemlik smart factory, which operates with clean energy.
Sustainability: Togg aims for a carbon-neutral manufacturing process, which aligns with the EU’s climate targets for 2030 and beyond.
Mobility Ecosystem: With its mobile platform and partnerships in fintech, energy, and insurance, Togg positions itself as a mobility-as-a-service (MaaS) provider.
What’s next?
Following its appearance at IAA Mobility, Togg is expected to begin preparations for vehicle sales and deliveries in selected EU countries, with Germany likely to be the first stop. The company is reportedly conducting feasibility studies regarding:
- Establishing regional hubs and service centers,
- Collaborating with local dealerships and e-mobility operators,
- Adapting its vehicles to European type approval and homologation standards.
A bold entrance in a crowded field
Entering the European EV market is no small feat. Togg will face competition from established OEMs as well as emerging startups. However, its distinct value proposition—blending advanced mobility tech with a broader service ecosystem—may resonate with European consumers seeking digital-first, sustainable transport options.
Togg’s participation in the IAA Mobility Fair represents more than a brand showcase; it is a declaration of intent. With a bold step into the heart of Europe’s mobility revolution, the Turkish EV manufacturer positions itself as a serious player in the global electric vehicle race. The road ahead will demand innovation, adaptability, and trust—but with its integrated vision, Togg seems ready to accelerate.
