Espressolab is a coffee chain founded in 2014 by Esat Kocadağ, which quickly became a favorite destination for coffee lovers. Esat Kocadağ, one of the third-generation executives of the Emirgan Sütiş brand, leveraged his experience in the food industry to create Espressolab with a vision to bring high-quality coffee to consumers. The brand’s first store was opened at Istanbul Bilgi University’s Santral Istanbul Campus, where it gained significant popularity among students and academics.
335 Branches in 11 Different Countries
Espressolab rapidly expanded beyond Turkey and successfully entered the international market. As of 2024, the brand has reached a total of 335 branches in 11 different countries, including Turkey, Germany, Egypt, Qatar, Portugal, Jordan, the Turkish Republic of Northern Cyprus, South Africa, Morocco, the United Arab Emirates, and Iraq. The company aims to reach 400 branches by the end of 2025, striving to become a global coffee chain.
Commitment to Quality and Sustainability
Espressolab showcases its commitment to coffee quality at every stage, from sourcing raw materials to processing. The coffee beans are procured from renowned coffee-growing regions such as Tanzania, Indonesia, Ethiopia, Guatemala, Colombia, Kenya, and Brazil. These beans are roasted at the Espressolab Roastery in Merter, Istanbul, ensuring maximum aroma and flavor in every cup. Additionally, Espressolab sources its milk from its own farm. Situated on a 50-acre plot in Vize, Kırklareli, this farm ensures the highest quality milk for coffee consumption.
Customer Experience and Concept
Espressolab goes beyond being just a coffee chain; it aims to provide a unique experience for its customers. Its branches typically feature spacious seating areas, work-friendly tables, and comfortable chairs, making them attractive spaces for students and freelancers. Moreover, with its “Espressolab Roastery” concept, the brand has introduced coffee roasting and experience centers, allowing coffee enthusiasts to engage more deeply with the coffee-making process.
Menu and Coffee Variety
Espressolab offers a diverse menu for coffee lovers. The selection includes espresso-based drinks, filter coffee, cold brew options, and nitro coffee, among others. In addition, a variety of desserts and snacks complement the coffee experience.
Competitors and Market Position
Espressolab competes with numerous national and international brands. While it rivals global giants such as Starbucks, Costa Coffee, Gloria Jean’s, and Tchibo, it also faces competition from local brands like Kahve Dünyası and CoffeeLab in Turkey. However, Espressolab differentiates itself with the following key features:
- Roasting its own coffee beans
- Producing its own milk on its farm
- Emphasizing the coffee experience
- Stores with minimalist and modern designs
- Offering innovative coffee brewing techniques
Future Goals
Espressolab plans to go public in 2025. The brand achieved a revenue of $91 million in 2023 and aims to reach 400 branches by the end of 2025, positioning itself as a global coffee powerhouse. Furthermore, Espressolab is focusing on technological innovations, including mobile ordering systems, loyalty programs, and the use of sustainable packaging.
By combining a passion for coffee with a commitment to quality and sustainability, Espressolab continues to grow as a leading brand. Through its own coffee bean processing and innovative concepts, it holds a strong position in both the local and global markets.
