Government influencer marketing

Understanding Government Influencer Marketing: Harnessing Influence for Public Engagement

In the digital age, governments worldwide are increasingly turning to influencer marketing as a strategic tool to engage with citizens, shape public opinion, and promote policies and initiatives. Government influencer marketing, also known as public sector influencer marketing, involves collaborating with influential individuals or organizations to amplify government messages and reach target audiences effectively. Let’s […]

Zynga

Zynga Completes Acquisition of Mobile Growth Platform Storemaven

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced it has completed the acquisition of Storemaven, a world leader in mobile growth and App Store Optimization (ASO) technologies. Expanding Zynga’s existing operations in Israel, the Storemaven team will combine its innovative mobile […]