Xiaomi officially unveiled the new Xiaomi 12S Series “co-engineered with Leica”. This outstanding imaging product series is the first culmination of the Strategic Partnership in Imaging Technology between Xiaomi and Leica.
The entire series features different imaging systems jointly developed by Xiaomi and Leica, containing Leica Summicron lenses, and supports Leica imaging profiles, all of which aim to empower individual creators to express their creativity, while retaining the authentic style of Leica imagery.
Authentic Leica imagery, Leica imaging profiles
In this new era of mobile photography, Xiaomi and Leica have jointly created a new standard for smartphone photography. Combining Leica’s in-depth understanding of optics, image processing, image quality, and Xiaomi’s rich experience in smartphone computing photography, Xiaomi 12S Series “co-engineered with Leica” offers unprecedented smartphone image quality, colors that closely adhere to Leica’s signature look and feel.
In order to help push imaging technology to new limits, Xiaomi and Leica have co-developed sophisticated optical lenses. As the top model, Xiaomi 12S Ultra utilizes Leica’s world-class optical design capabilities in its lens system while adhering to their stringent optical quality testing standards and implementing Xiaomi’s expertise in miniaturizing components to ensure ultra-high resolution, ultra-high light sensitivity, reduced dispersion, and lower flare.
Xiaomi 12S Ultra primary camera adopts an 8P aspheric lens, in order to address common photography issues such as flare, ghosting, and chromatic aberration, the camera module of Xiaomi 12S Ultra also adds anti-glare lens coating, lens edge ink coating, cyclic olefin copolymer material, and infrared light filter with spin coating technology. Together, these features offer a clearer overall picture that is consistent across the lens.
Xiaomi 12S Series “co-engineered with Leica”
In addition to the advanced optical design, Xiaomi 12S Series “co-engineered with Leica” also utilizes Leica imaging profiles, inheriting Leica’s century-old image aesthetic and reproducing Leica’s tone and aesthetics with the aid of cutting-edge algorithms.
For the end user, this means access to two photographic styles: The “Leica Authentic Look” and “Leica Vibrant Look”, both offering enhanced creative freedom to the photographer.
The “Leica Authentic Look” pursues a natural imagery for which Leica is known. By retaining light and shadow contrast, it adds a sense of three-dimensional depth to photos, with the characteristic excellence of Leica’s time-proven light and shadow aesthetics.
The “Leica Vibrant Look” features input by both Xiaomi and Leica. Combining Xiaomi’s experience in smartphone photography with Leica’s leading aesthetic, photographers can strive to capture the emotion of the moment, symbolizing Leica’s exploration in the smartphone photography space.
Xiaomi 12S Series “co-engineered with Leica” brings authentic “Leica Image Look” to a smartphone.
