China-based technology company TCL announced its “Inspiration Habitat” concept and AI-driven product vision at the IFA 2026 trade show in Berlin, Germany. The company presented its new artificial intelligence-integrated systems across a wide range of products including display technologies, home appliances, climate control systems, and smart home solutions to visitors.
Consumer electronics manufacturer TCL presented its new product ecosystem through events hosted at IFA 2026. Within the scope of the event, models equipped with artificial intelligence integration were showcased across various categories ranging from televisions and climate control devices to audio systems and robotic solutions.
New technologies in display and audio systems
At the center of the exhibition, the company introduced the X11L, C8L, and C7L models under the TCL SQD-Mini LED TV Series. Super Mini LED backlighting, Super QLED layer, and WHVA 2.0 Ultra Panel technologies were utilized in these televisions. The devices were designed with features including up to 20,736 dimming zones, up to 10,000 nits HDR brightness, and 100% coverage of the BT.2020 color gamut. For the audio systems of the products, a collaboration with Bang & Olufsen was selected.
Among other products exhibited during the fair were the TCL X3A OLED+ gaming monitor with dual-mode features designed for gamers, and the TCL Q95K Soundbar featuring an 11.1.4-channel acoustic architecture. Throughout the event, TCL hosted panels evaluating the future of home entertainment systems. In sessions attended by Hollywood Colorist Natasha Leonnet, Google TV Product Lead Fahad Durrani, and Technology Content Creator Adam Butcher, the impacts of artificial intelligence on screen experiences and personalized content management were evaluated.
Home appliances and smart living solutions
Standing out in climate control, the TCL FreshIN Air Conditioner combines fresh air technology with an upgraded T-AI big data model to adjust compressor frequency, delivering up to 37% additional energy savings on top of inverter technology. The device also features offline Smart Voice Control and real-time air quality monitoring.
The company also introduced TCL NXTHOME, a system that unifies smart home devices under a single ecosystem. The system integrates Bang & Olufsen audio technology with design and trend perspectives from Roche Bobois, Castelli Milano 1938, Chris Lefteri Design, and WGSN. Another product featured at the event, the TCL AiMe Family Assistant Robot, was introduced with interactive features to support child development and functionalities to ease daily routines for parents.
Partnerships with sports organizations
As a global partner of the 2026 FIBA Women’s Basketball World Cup held concurrently in Berlin, the brand also organized various basketball experiences and fan events at the exhibition area. The company stated that it aims to extend technology into the social spheres of daily life through collaborations with sports organizations.
